Two months ago, I launched the official TikTok account for Trinity College Kandy. Since then, the growth has been phenomenal. With over 2,300 followers and 32.4K likes, the account has become a platform for showcasing the college’s vibrant community, rich heritage, and timeless charm.

Here’s how I made it happen:

Building a Strategic Content Plan

A successful TikTok strategy starts with knowing your audience. I focused on creating content that:

• Highlights Legacy and Tradition: Videos showcased Trinity College’s iconic landmarks, student life, and timeless culture.
• Stays Relatable: By aligning content with trending formats while retaining the essence of the college, we struck a balance between engaging trends and authenticity.
• Keeps It Short and Impactful: Short-form videos under 20 seconds proved to be the sweet spot for capturing attention and encouraging shares.

Creating Viral Moments

One of the standout videos was a 14-second panning shot of the Trinity College Chapel, which organically reached an astonishing 71.2K views. This video became a hit because:

• It featured a visually stunning and culturally significant subject.
• It evoked a sense of nostalgia and pride among viewers familiar with the Chapel.

Mastering TikTok’s Algorithm

Consistency and engagement are key drivers of TikTok’s algorithm. I maximized the account’s visibility by:

• Posting Regularly: Maintaining a consistent schedule helped keep the content fresh and the account active in followers’ feeds.
• Engaging with the Audience: Responding to comments and fostering interaction created a sense of community and encouraged further engagement.
• Experimenting with Content Formats: I balanced fun, lighthearted trends with more meaningful storytelling to cater to a diverse audience.

Leveraging Hashtags and Discoverability

Strategic hashtag use played a crucial role in boosting the account’s reach. I paired trending hashtags like #Storytelling and #CommunityBuilding with branded tags such as #TrinityCollegeKandy to:

• Expand discoverability.
• Connect with a broader audience interested in educational and cultural content.

Analysing Metrics and Refining Strategy

TikTok analytics became an invaluable tool for refining the approach. By tracking video performance, follower growth, and engagement rates, I fine-tuned the content strategy to focus on what worked best.

The Results Speak for Themselves

In just two months, the Trinity College Kandy TikTok account has:

• Grown to over 2,300 followers.
• Garnered 32.4K likes across its videos.
• Achieved viral reach, with several videos surpassing expectations in views and engagement.

Final Thoughts

Launching and growing Trinity College Kandy’s TikTok account has been a rewarding journey. These results demonstrate the power of thoughtful strategy, creative storytelling, and consistent audience engagement in building a thriving digital community.

Want to see the magic in action? Follow Trinity College Kandy on TikTok and join us on this exciting journey of connection and creativity!

Here’s a look at a few of the most popular TikTok reels on the account: